The Future of Virtual Reality and Augmented Reality

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By now, most of us would have come across the term Virtual Reality (VR) or Augmented Reality (AR). The wonders of the sophistication they bring are numerous. VR refers to the computer-generated simulation of a three-dimensional situation that we can interact with using certain electronic devices. AR on the other hand, is a technology which allows us to superimpose an electronically generated image onto our view of the real world.

How does VR actually benefit us?

Most people, myself included, regard VR only as a cool form of technology. However, it actually brings about many pragmatic benefits to us as well. The most obvious being the realistic experience which it creates for us, which in turn generates natural emotions and reactions. This is especially useful when training individuals and when utilised in healthcare applications. The individual exposed to the virtual situation can be monitored more effectively, receiving a better treatment or undergo a more effective training. VR has also proven its worth in several other industries as well, such as the construction industry. Architects have been able to make use of VR to better understand the dimensions of construction pieces, paving the way for better designs.

How does AR actually benefit us?

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We have all inevitably encountered AR in some form or another in our lives. Snapchat and Pokémon Go are two of the most common examples. It has played a large role in enhancing the way we engage with and consume content. We can now visualize advertisements in 3D instead of 2D, allowing us to better understand how a certain product may actually manifest itself upon purchase. In addition, e-commerce products can now be experienced in a virtual environment allowing us to make a more informed purchase decision.

The deadly duo of VR and AR looks set to revolutionise the future of our commerce. As a business owner, it would be essential for you to leverage on these technologies while they are still in their infancy to gain an edge over your competitors. The novelty factor associated with VR and AR coupled with its highly interactive nature could ramp up the virility of your brand as well as create better quality and more unique content. This could profoundly benefit your businesses regardless of whether you are seeking to revitalise your marketing campaigns or simply create more personalised content for customers.

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